ABOUT BBAGPRO COMPANY: 

We Develop and Train Public Relations Specialists Careers

We Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Public Relations Roles: Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)

Occupation-Specific Information

Tasks

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Post and update content on the company's Web site and social media outlets.
• Write press releases or other media communications to promote clients.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• Coach client representatives in effective communication with the public or with employees.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
• Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to clients or management.
• Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Prepare or deliver speeches to further public relations objectives.
• Coordinate public responses to environmental management incidents or conflicts.
• Develop marketing campaigns for environmental technologies or services.
• Purchase advertising space or time as required to promote client's product or agenda.

Occupational Requirements

Work Activities

• Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

• Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others and maintaining them over time.

• Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

• Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

• Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

• Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

• Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

• Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores and receiving clients or guests.

• Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

• Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

• Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

• Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

• Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

• Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

• Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

• Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

• Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

• Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

• Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

• Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

• Monitoring Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

• Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

• Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Detailed Work Activities

• Provide educational information to the public.
• Develop promotional strategies or plans.
• Write advertising or promotional material.
• Collaborate with others in marketing activities.
• Coach others.
• Write informational material.
• Edit written materials.
• Coordinate logistics for productions or events.
• Conduct market research.
• Inform viewers, listeners, or audiences.
• Promote products, activities, or organizations.

Knowledge

• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Work Values

• Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. The corresponding needs are Creativity, Responsibility and Autonomy.
• Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
• Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Work Styles

• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
• Integrity — Job requires being honest and ethical.
• Initiative — Job requires a willingness to take on responsibilities and challenges.
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Persistence — Job requires persistence in the face of obstacles.
• Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
• Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
• Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
• Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
• Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
• Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
• Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
• Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
• Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
• Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.